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Marketing Tips and Tricks

The intensity of bad breath differs during the day due to the consumption of certain foods (such as garlic, onions, meat, fish and cheese), smoking and alcohol consumption. Also because the mouth is exposed to less oxygen and is inactive at night, the odor is generally worse upon awakening.

The most common location for bad breath related to the mouth is the tongue. The bacteria of the tongue produce compounds and fatty acids and represent 80 to 90% of all cases of bad breath related to the mouth.

Chlorophyll acts as an active ingredient to eliminate odors from the mouth. Clorets gum is a line of chewing gum and mints generally contains Actizol, a proprietary ingredient that has chlorophyll inside it

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